To Improve Your Business Presentation Skills General purpose Informative Transfer of information from speaker to audience Persuasive Attempt to change attitude, belief, or action Realistically define the results expected: Realistic in scope Realistic in view of receivers' knowledge, culture, status, etc. Realistic in view of possible actions by receiver Realistic in terms of what you can reasonably expect to accomplish Specific outcomes you desire from the communication. Very specifically complete the following: When the presentation is finished, the audience will: Hidden objectives of the presentation that the presenter is aware of but does not share with the audience. Sometimes the presenter has objectives that the presenter chooses not to share with the audience. It is important that the presenter is aware of them and prepares the speech accordingly. For example, if you were training on a safety procedure. You might have as your obvious purpose to inform the audience about the safety procedure. Your hidden objective might be to persuade the audience to follow the new safety procedure.