CRM- is Salesforce, which is a Customer Relationship Management. This is an online platform manages all sales leads, customer support cases, and customer accounts. It's a cloud technology that's used to connect with their clients, potential customers/partners. Enterprise resource planning (ERP) is a platform companies use to integrate and manage the parts of their businesses. This is critical for companies because it keeps their applications that help implement all of the processes needed to run the company within one single system.