I am a big NBA 2k player, and have paid attention to the NBA 2k League periodically via 2KTV. I love the exposure the NBA has given to the best players of NBA 2k, even to a point where there are nationally televised 2k tournaments sponsored by the NBA. I think that is a great move by the NBA to cooperate with the video game business and improve their fan base. I think with time, the NBA 2k League will continue to gain publicity as the game improves as well as their fan base.