In manufacturing, a measure of excellence or a state of being free from defects, deficiencies and significant variations. It is brought about by strict and consistent commitment to certain standards that achieve uniformity of a productin order to satisfy specific customer or userrequirements. ISO 8402-1986 standard defines quality as "the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs." If an automobile company finds adefect in one of their cars and makes a productrecall, customer reliability and thereforeproduction will decrease because trust will be lost in the car's quality.