OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

Intro to Position

You will be critical to building a new, leaner, audience-centric, data-driven app that could serve NPR and partnering stations in multi-modal formats. We will drive a significant increase in weekly audience and known users, and build engaging experiences that deepen daily habits, increase listening hours, and maximize revenue yield.

What your role is: As the Insights Analyst, you will support data-informed decision making for NPR’s new audience-centric app. You will be the main point of contact to make measurement plans for, implement, and QC analytics tags on NPR’s owned and operated platforms. Your responsibilities also include extracting insights from complex data sets, creating visualizations, and managing relationships with NPR teams across the organization. As a key member of the Audience Insights team, you’ll work closely with digital product teams, the newsroom, and leaders at NPR and our member stations nationwide. Your expertise will be used to help us build a new, leaner, audience-centric, and data-driven app that serves NPR and partnering stations across multi-modal formats. You have a unique blend of thoughtful, data-driven curiosity and pragmatism. You know how to make data come to life and be actionable. And you love the idea of using data to make NPR (and the world) a better place.

Reports to the Audience Insights Manager, Product.

This is a union-represented role covered under the terms of a collective bargaining agreement with NABET-CWA DMU.

Responsibilities

• This role will support product analytics needs for the NPR App, site, and video, and work closely with the Insights Sr Manager of product analytics.
• Develop and manage measurement plans for NPR's owned and operated platforms using Google Tag Manager, and QCing tags after implementation
• Independently write SQL queries to provide performance analytics across app, video, and website datasets
• Maintain primary relationships with stakeholders within Product to support daily analytics needs
• Partner closely with Data Products to consult on App dashboard and tool design based on stakeholder needs
• Partner with a sustainable system of self-service for app analytics
• Support diagnosing and resolving data issues
• Streamline scheduled queries, data summaries, and other infrastructure
• Write guides and documentation for app, video, and website analytics

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

Required Skill and Qualifications

• 2+ years demonstrated expertise in SQL and databases
• Experience in BigQuery and/or Dataform
• 2+ years demonstrated expertise in Google Firebase data and app analytics
• Proven expertise with GA4 or similar large, raw datasets of digital behavior.
• 2+ years experience making measurement plans for and QCing tags using Google Tag Manager implementation standards
• Experience in Looker
• Proficiency in Excel or Google Sheets, including writing complex formulas, validating data, and automated reporting.
• Understanding of the life cycle of data tracking within videos, websites, and/or apps from tagging to analysis to inform measurement plans based on practical usage.
• Proven experience working with technical teams in a successful cross-department collaborative environment, in particular creating and executing measurement plans for digital products
• Proven expertise collaborating with team members and stakeholders to assess needs for dashboards and translating those needs into data infrastructure plans.
• Ability to initiate work independently with little supervision, as well as in a collaborative team environment.
• Self-starter with the ability to work in a constantly changing environment.
• Eagerness to contribute to team culture, providing input on standards, stakeholder management, team resources, etc.

Preferred Qualifications

• Experience in news media
• Proven experience in analyzing data and building statistical models using R or Python.
• Proven experience in identifying complex analytical issues that require cross-functional collaboration and building partnerships to solve them

Work Location & Requirements

• NPR Remote-Permitted: This is a remote-permitted role. This role is based out of our Washington, D.C. office, but the employee may choose to work on a remote basis from a location that NPR approves. You will have the option of working (a) remotely from a location of your choosing within the United States that is supported by NPR; (b) on-site at an NPR facility, based on the availability of desks and approval from NPR; or (c) a combination of both. Regardless of where you choose to work from, you may be expected to travel to other locations from time to time to perform the duties of your position.

Job Type

• This is a full-time, exempt position.

Compensation

Salary Range: The U.S.-based anticipated salary range for this opportunity is $91,276.23 to $98,294.51 plus benefits. The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.

NPR Benefits: NPR provides comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees.

Does this sound like you? If so, we want to hear from you.

#LI-REMOTE

NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.

If you are a person with a disability needing assistance with the application process, please reach out to employeerelations@npr.org.