Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
The Director, Talent Marketing (Sports & Athletes) will lead the development and execution of athlete-driven marketing strategies across Authentic Brands Group's global portfolio. As part of the centralized Talent & Influencer Marketing function, this role will be responsible for leveraging athletes and sports talent as a core marketing channel to drive cultural relevance, brand storytelling, and measurable business growth.
This individual will translate brand and product priorities into impactful marketing campaigns powered by athlete talent—overseeing creative, content, and distribution strategies across paid, owned, and earned channels. The Director will serve as a key cross-functional marketing leader, partnering closely with brand marketing, PR, social, and regional teams to bring campaigns to life at scale. The role reports into the VP of Talent & Influencer Marketing.
What you'll be working on
Marketing Strategy & Campaign Development
- Lead athlete-driven marketing strategies across ABG's portfolio, aligning talent to seasonal campaigns, product launches, and key cultural moments
- Translate brand objectives into integrated marketing plans powered by athlete talent
- Develop campaign frameworks that drive full-funnel impact—from awareness to conversion
Content & Creative Leadership
- Oversee the development of athlete-led content across campaigns, including shoots, social content, and brand storytelling
- Partner with creative and brand teams to shape narratives that resonate culturally and elevate brand positioning
- Ensure all talent content is optimized for performance across platforms (social, digital, retail, ecomm)
Campaign Execution & Channel Integration
- Lead execution of athlete marketing campaigns across paid, owned, and earned channels
- Partner with paid media, social, and PR teams to maximize reach, engagement, and conversion
- Ensure seamless integration of athlete talent into broader marketing ecosystems (retail moments, events, brand activations)
Talent Strategy
- Identify and recommend athletes who align with brand positioning, audience targets, and campaign objectives
- Build a strategic roster of athletes to support ongoing marketing needs (ambassadors, campaign talent, cultural moments)
- Partner with internal teams to ensure talent is leveraged effectively across all marketing touchpoints
Cross-Functional & Global Collaboration
- Collaborate with global and regional marketing teams (EMEA, LATAM, APAC) to scale campaigns and localize athlete-driven content
- Act as a central connector across brand, PR, social, and events teams to ensure cohesive campaign execution
- Align talent marketing efforts with broader business and retail priorities
Performance & Optimization
- Define and track campaign success metrics, including engagement, impressions, traffic, and sales impact
- Analyze performance and optimize talent-driven marketing strategies based on data and insights
- Develop executive-level recaps highlighting marketing impact and ROI
Leadership & Team Development
- Mentor and manage junior team members, fostering a marketing-first mindset
- Establish best practices for athlete-driven marketing across the organization
- Drive operational excellence across campaign planning, execution, and reporting
- 7–10+ years of experience in marketing, talent marketing, sports marketing, or influencer marketing
- Proven experience developing and executing integrated marketing campaigns
- Strong understanding of how talent (athletes/celebrities/influencers) drives brand marketing and consumer engagement
- Experience working across content, social, PR, and paid media channels
- Strong analytical mindset with the ability to tie marketing efforts to business outcomes
- Experience leading cross-functional initiatives and influencing senior stakeholders
- Excellent communication, leadership, and presentation skills
- Passion for sports, culture, and modern marketing
Primary Location Salary Range: $125,000 - $140,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
AuthenticUnited States$125K - $140K (Employer provided)Oversee the development of athlete-led content across campaigns, including shoots, social content, and brand storytelling.…30d+
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