Location Designation: Hybrid - 3 days per week

• Work with internal teams, including but not limited to brand, legal, compliance, technology, field activation, media, analytics, and corporate communications to align marketing efforts with broader organizational strategies.
• Coordinate assets, messaging, and brand integration across various channels.

• Attend and participate in on-site activations ensuring the New York Life brand and team are well represented. Oversee event setup, ensuring all aspects align with our vision and specifications.
• Assist with account management tasks such as scheduling/organizing meetings and calls and other special projects that require acting as the liaison for activations and sponsorships operations.
• Manage all creative feedback and approvals within internal and external partners.
• Assist in management and maintenance of Sponsorship microsite, sponsorship blog, and sponsorship inbox.
• Ability to partner and understand analysis of data and generated reports to help identify trends, optimizations, and insights.

Qualifications:

• Bachelor's degree in marketing, sports management, or a related field.
• Applicant must have a minimum of 1-3 years of experience (including internships, capstones or co-ops. ) in sponsorships, and/or marketing, brand marketing, event marketing, sports marketing, or sports sponsorship activation .
• Strong understanding of the sports industry, including sports teams, organizations, leagues, and athletes.
• Experience in developing and activating sponsorship programs.
• Excellent project management skills with the ability to manage multiple campaigns, partnerships, and initiatives simultaneously.
• Experience in navigating fast-paced, ambiguous environments with the ability to understand and prioritize competing business needs.
• Demonstrated ability to build and maintain positive relationships with partners, athletes, and influencers.
• Effective communication and presentation skills, both written and verbal.
• Highly organized, detailed oriented, strategic, and creative thinker.
• Ability to problem solve, think conceptually to develop solutions.
• Must be willing and able to travel as needed including, multiple consecutive nights, weekends, and holidays (Estimated 15% of time may vary based on business needs)
• Must maintain a positive attitude, professionalism, integrity, motivation, and a strong work ethics.
• Proficiency in Microsoft Office.
• Proficiency in Adobe Illustrator and Adobe Photoshop.
• Confident presenting in front of large groups.

Pay Transparency

Salary Range: $51,500-$70,000

Overtime eligible: Nonexempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 94055