Lead Management & Relationship Building:

· Respond promptly to prospective client and family inquiries, primarily by phone, while maintaining accurate lead and inquiry databases, tracking follow-up activities, and ensuring timely communication throughout the engagement process.

· Develop and execute monthly and quarterly email communications through Constant Contact for referral partners, prospects, families, and employees; maintain updated contact lists to support effective outreach and relationship-building efforts.

Marketing & Sales Support:

· Provide marketing and administrative support by developing and organizing collateral materials for campaigns, special events, and recognition initiatives. Assist with planning and executing marketing programs across multiple channels, including advertising, direct mail, digital marketing, and events.

·Collaborate with the Graphic Designer to create, update, and maintain marketing materials; basic graphic design skills are required, and Canva experience is preferred.

Special Events Coordination and Participation

· Coordinate with community partners via phone and email to plan and confirm details for special events and educational programs.

· Lead the planning and execution of off-site events and educational programs in partnership with community organizations, including logistics, marketing materials, refreshments, setup, and teardown.

· Plan and coordinate annual signature events, including Ice Cream Socials, National Caregivers Day, and Nurses Week celebrations, in collaboration with multiple community partners.

· Prepare and maintain sales, marketing, and event reports, tracking outcomes and participation.

· Represent the community at networking events, health fairs, and other external community engagement opportunities to increase visibility and build relationships.

· Develop and maintain relationships with key referral sources and community partners to generate new business opportunities and strengthen community presence.

Online Presence & Social Media:

· Develop, organize, and maintain engaging content for the agency's social media platforms and other digital marketing channels.

Qualification Summary:

As the Marketing Coordinator, you will play a key role in increasing brand awareness, generating qualified leads, and strengthening relationships with referral partners, clients, and the local community. Reporting to the Executive Director, you will coordinate marketing initiatives, community outreach, special events, and digital marketing efforts to promote the agency's services. You will support sales and business development activities, manage social media content, and represent the agency at networking and community events. This role requires a creative, organized, and relationship-driven professional who is passionate about connecting individuals and families with high-quality home care services while enhancing the agency's reputation and community presence.

Qualifications

• Bachelor's degree in Marketing or related field
• 2+ years of experience in marketing or sales
• Good verbal and written communication skills are required
• Previous experience working in the senior living industry
• Strong understanding of core marketing principles
• Proficiency in SEO and social media marketing strategies
• Proficiency with marketing and design platforms such as Constant Contact and Canva required; experience with WellSky or other healthcare CRM/software systems preferred.
• Knowledge of content marketing, community outreach, referral marketing, B2B relationship marketing, email marketing, and marketing automation.
• Relevant experience in performance marketing and e-commerce platforms
• Proficient in Google Workspace applications, including Gmail, Docs, Sheets, Slides, Calendar, and Drive.
• Must be available to work some weekends and weekends on-call
• Must have the ability to travel locally as needed. Must use own vehicle for travel. Must maintain a valid driver’s license and automobile insurance.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have healthcare and/or senior living community experience?
• Have you planned, organized, and coordinated marketing and/or speaker events in the past? If so, please explain.
• Do you have a valid driver's licence? Are you able to travel between job sites within Chicago (near north side) and nearby suburbs (Evanston, Wilmette, Lincolnwood, Des Plaines)?
• Do you have experience working in Canva and Google Suite products?
• Do you have sales support, lead generation, or sales experience?
• Do you have Print and Presentation Design/Production Experience? If so, please explain

Experience:

• Marketing Coordination / Project Management: 2 years (Required)

Work Location: In person