Job Responsibilities

This internship goes beyond a typical marketing role by offering hands-on exposure across both SEO and conversion rate optimisation, allowing you to not only drive traffic, but also directly improve user experience and revenue outcomes. You will work on real business challenges, run experiments that impact live campaigns, and gain practical experience with industry tools and data. With close mentorship from experienced practitioners, this role is designed to accelerate your learning and give you end-to-end visibility of how digital performance is built and optimised in a leading eCommerce environment.

Search Engine Optimization (SEO)

• Identify high-impact keyword opportunities aligned to user intent and business goals

• Optimise web pages (meta data, content, internal linking) to improve organic rankings and visibility

• Analyse performance using tools such as Google Analytics and Search Console to uncover growth opportunities

• Support content creation and optimisation within our CMS, ensuring alignment with brand tone and SEO best practices

• Monitor trends, competitors, and search landscape changes to continuously improve performance

Conversion Rate Optimization (CRO)

• Analyse user behaviour and identify friction points across the website journey

• Design and execute A/B tests on key pages (landing pages, booking funnel, CTAs)

• Evaluate test performance and translate results into clear, data-driven recommendations

• Improve user experience to drive higher engagement and conversion rates

• Work closely with designers and developers to bring optimisation ideas to life