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Role Purpose
Lead the strategy, development, and performance of a ~$10M B2B e-commerce channel. Drive double-digit annual growth through platform optimization, data-driven insights, and strong cross-functional collaboration. Own the end-to-end customer experience and continuous improvement of digital engagement and conversion.
Key Responsibilities
Lead development and execution of e-commerce growth strategies to achieve double-digit revenue growth
Own the e-commerce platform roadmap, prioritizing features based on customer VOC, business value, and technical feasibility
Partner with marketing, product management, and commercial teams to align growth initiatives and execution
Manage relationships with external development vendors and solution partners
Establish governance and reporting frameworks, including GA4 analytics and KPI tracking
Improve customer experience using VOC insights, surveys, A/B testing, and engagement metrics
Collaborate with marketing to increase traffic and conversion through SEO, UI/UX optimization, and campaigns
Oversee product catalog management, including taxonomy, attributes, imagery, and supporting documentation
Ensure accuracy and consistency of product and marketing content across the platform
Drive day-to-day platform operations, including technical issue resolution and content updates
Monitor market trends, competitor strategies, and emerging technologies to inform innovation
Critical Skills & Qualifications
Strong analytical capability with a data-driven approach to decision-making
Proven ownership and accountability for delivering measurable growth outcomes
Experience managing modern B2B e-commerce platforms (Salesforce preferred)
Solid understanding of website UI/UX principles and conversion optimization
Experience with digital marketing fundamentals including SEO and campaign execution
Strong communication and interpersonal skills with ability to influence stakeholders
Experience working cross-functionally with marketing, product, and commercial teams
Proficiency with analytics tools (e.g., GA4) and KPI reporting
Experience managing external vendors and technical partners
Preferred
Experience with product management or strategic marketing
Background in pharmaceutical, life sciences, or analytical instrumentation industries
Experience executing A/B testing and customer feedback programs
Familiarity with marketing automation or personalization tools
Experience & Education
Years of experience: 5+ years managing an online B2B store
Education / equivalent experience: Bachelor’s degree in Business, Marketing, Digital, or related field, or equivalent practical experience