Job Summary
We are seeking a dynamic and proactive Marketing Assistant to join our vibrant marketing team. In this role, you will support the development and execution of innovative marketing strategies that elevate brand visibility and drive engagement across multiple channels. Your enthusiasm for digital marketing, content creation, and data analysis will help us connect with our target audiences effectively. This paid position offers an exciting opportunity to gain hands-on experience in a fast-paced environment while contributing to impactful campaigns that make a difference.

Responsibilities

• Assist in planning, executing, and monitoring digital marketing campaigns across platforms such as social media, email, and search engines.
• Manage and optimize content for websites using content management systems like WordPress and ensure alignment with SEO best practices.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and increase website traffic.
• Support social media management efforts by creating engaging content, scheduling posts, and analyzing performance metrics on platforms like Facebook, Instagram, and LinkedIn.
• Collaborate with design teams to produce compelling graphics using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Monitor advertising campaigns through Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI through conversion optimization techniques.
• Analyze website analytics using Google Analytics and other tools to assess campaign effectiveness, identify opportunities for improvement, and report on key performance indicators.
• Contribute to email marketing initiatives by creating content, segmenting audiences, and setting up automation workflows for nurturing leads.
• Support SEM (Search Engine Marketing) strategies by managing paid search campaigns and refining keywords for better visibility.
• Assist in implementing marketing automation tools to streamline campaign workflows and enhance overall performance marketing efforts.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong knowledge of SEO principles, including on-page optimization, link building, and technical SEO.
• Experience with social media marketing strategies across multiple platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Skilled in graphic design using Adobe Photoshop or other Adobe Creative Suite applications.
• Familiarity with WordPress or other content management systems for website updates and content management.
• Ability to manage paid advertising campaigns via Google Ads (Google AdWords) and Facebook Advertising platforms.
• Basic understanding of HTML, CSS, JavaScript, SQL or related coding languages is a plus for website customization and troubleshooting.
• Excellent copywriting skills for creating compelling content tailored to target audiences.
• Knowledge of Google Analytics for tracking campaign performance and deriving actionable insights.
• Experience with email marketing platforms such as Mailchimp or HubSpot for automation and audience engagement.
• Understanding of digital marketing concepts including conversion optimization, performance marketing, B2B marketing strategies, and e-commerce fundamentals.
• Strong analytical skills to interpret data trends and adjust campaigns accordingly for maximum impact. Join us as a Marketing Assistant to help craft innovative campaigns that captivate audiences worldwide! Your creativity combined with technical expertise will play a vital role in elevating our brand presence while gaining invaluable experience in the ever-evolving landscape of digital marketing.

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Pay: $23.00 - $25.00 per hour

Work Location: In person