About Firefly Boards
Adobe Firefly is reimagining what it means to invent. Firefly Boards is a generative canvas where ideas develop, evolve, and form the basis for brand campaigns and product launches. Boards offers a shared space for individuals and teams to ideate, iterate, and produce with AI.

We're building a team that cares as much about how people discover and fall in love with Firefly Boards as they do about what gets built. If you want to work at the intersection of generative AI, product-led growth, and the future of creative work, this is that role.
The opportunity
We're looking for a Senior Growth Product Manager to own activation, retention, and expansion for Firefly Boards. This isn't a traditional feature PM role. You'll analyze the data closely and focus on moments where users drop off or get excited. You will develop product experiences that turn curious first-timers into daily creators and individual users into team-wide adoption.

Working alongside engineering, product, data science, and marketing, you will invent and deliver growth loops such as onboarding processes, sharing and collaboration hooks, monetization points, and viral mechanics that spread Boards. You will bring order to uncertainty, move swiftly when the path is obvious, and perform careful experiments when it is unclear.
What you'll do
Own the growth model.

Define the metrics that matter — activation rate, time-to-value, retention curves, expansion revenue — and build a roadmap of product investments crafted to move them. Know which lever matters most at any given moment, and be ready to defend your bets with data.

Build and ship growth experiences.

Lead the product development of onboarding flows, in-product discovery moments, sharing and collaboration hooks, upgrade prompts, and re-engagement surfaces. Convert growth hypotheses into clear requirements and deliver them accurately.

Run a rigorous experimentation program.

Build, launch, and analyze A/B and multivariate tests across the user journey. Build institutional knowledge from wins and losses alike, and compose a detailed feedback loop between experimentation results and roadmap decisions.

Find the aha moment — and shorten the path to it.

Dig deep into how new users experience Firefly Boards for the first time. Map the moments that predict long-term retention, identify the friction that delays them, and build experiences that get every user there faster.

Build templates and content that activate users faster.

Partner with content and creative teams to identify the use cases, workflows, and starting points that consistently get new users to value. Commission and co-design a library of templates that lower the barrier to a first meaningful creation — turning a blank canvas into an invitation rather than an obstacle.

Drive cross-product growth activations with Adobe teams.

Identify valuable moments across Adobe's product ecosystem—Creative Cloud, Express, Experience Cloud, and more. Develop and launch co-growth initiatives with partner product teams to expand Boards' reach beyond top-of-funnel acquisition.

Drive cross-functional growth alignment.

Partner with marketing on acquisition-to-activation handoffs, with data science on instrumentation and modeling, and with monetization and platform teams on upgrade and expansion pathways. Influence without always owning, and move the organization faster than any single team could on its own.

Embed in the creative community.

Spend real time with designers, marketers, and content creators who use Boards every day. Understand how they talk about it, share it, and decide to pay for it. Feed those insights continuously into your roadmap.
What makes a great fit
5+ years of product management experience, with at least 2 years passionate about growth, PLG, or lifecycle in a SaaS or consumer product environment.
Proficiency in growth metrics and frameworks is required. You understand what a north star metric means. You know why the DAU/MAU ratio is important and can distinguish a good retention curve for creative tools versus efficiency tools.
A track record of shipping growth experiments that measurably moved the needle. You can speak concretely about what you tested, what you learned, and what you shipped as a result.
Strong analytical instincts paired with the qualitative curiosity to understand the human story behind the numbers. You're equally comfortable in a SQL query and a user interview.
Outstanding cross-functional influence. You know how to align engineering, build, data, and marketing around a shared growth agenda without relying on authority.
Comfort operating in ambiguity. Firefly Boards is a fast paced product in a fast-moving space. You thrive when the playbook hasn't been written yet.
Nice to have
Hands-on experience with generative AI products — particularly in creative or build contexts where the output itself is the primary value.
Familiarity with Adobe Creative Cloud tools or comparable creative ecosystems (Figma, Canva, Miro, or similar collaborative canvases).
Experience driving B2C-to-B2B or individual-to-team expansion within a freemium or subscription model.
Background working within a large enterprise while maintaining startup-caliber speed and judgment.

About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,800 -- $239,725 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $165,600 - $239,725

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:
Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.