About SHIFT

Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

The Role

Shift is seeking an experienced Senior Copywriter to join the Content Studio. This role focuses on email marketing with an emphasis on innovation and personalized content. Our Writers collaborate closely with Designers, Strategists, and Developers to create highly dynamic experiences that stand out in the inbox. Though we have a work from almost anywhere framework, this role works east coast hours (9:00 AM – 5:00 PM EST).

What You'll Accomplish

• Write compelling email marketing content led by a defined strategy.
• Collaborate with Designers to create unified messaging.
• Prioritize creating accessible, inclusive content.
• Stay up-to-date on email marketing trends and best practices.
• Cultivate a strong understanding of the client’s brand voice.
• Clearly and confidently communicate ideas to the internal team and clients.
• Identify opportunities for testing and optimization.
• Manage multiple projects and deadlines simultaneously.
• Identify risks and issues and troubleshoot the root cause, escalating as appropriate.
• Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.

What You Bring

• 8+ years experience as a Copywriter or similar role.
• Experience mentoring or managing team members.
• Excellent writing and editing skills with a keen eye for detail.
• Ability to develop and maintain content calendars.
• Experience with using data and analytics to glean insights and inform content decisions.
• Strong understanding of email marketing best practices and industry trends.
• Excellent communication and collaboration skills.
• Working knowledge of WCAG as it applies to email.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Experience with luxury brands or the Financial Services industry is preferred.

What We Offer

• Competitive compensation aligned with your experience and impact
• Remote flexibility
• Collaborative culture that values diverse perspectives and innovative thinking
• Work that makes a measurable difference for your clients

Why SHIFT:

SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.

Comp & Benefits

The salary range for this role is $78,000 to $90,000. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities. In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Candidates must have current US or Canada work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.

No relocation assistance can be offered at this time.

All inquiries are held in strict confidence.