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Marketing Communications Specialist

Marketing Communications Specialist Job Description Summary Job Description Summary Coordinates the development of advertising and marketing communications materials using creative design and writing services to effectively represent products, services, and brands to customers and prospects. Applies various communication strategies to create a positive impression, raise awareness, and encourage engagement from the target audience. Develops and coordinates multimedia packages, including brochures, videos, and point-of-purchase displays, while leveraging sponsorships, events, and sales promotions. Maximizes the impact of advertising campaigns by optimizing customer touchpoint strategies across diverse media. Identifies target audiences and analyzes their characteristics and media habits to determine the best communication methods. Designs media plans aligned with company objectives and evaluates the effectiveness of campaigns and media investments to ensure successful brand positioning.

The Marketing Specialist is a mid-level marketing communications professional responsible for owning and executing integrated marketing initiatives and tactics that deliver a consistent, customer-first experience across touchpoints.

This role bridges strategy and execution—translating brand, product, and customer experience priorities into coordinated execution of marketing initiatives that engage customers, support field teams, and drive business outcomes. The position partners closely with Marketing Communications Managers, brand teams, customer experience teams, sales, and agency partners to deliver high-quality, aligned, and measurable marketing efforts.

Key Responsibilities

Customer Experience & Engagement:

• Support the delivery of a consistent, customer-first experience across marketing touchpoints (digital, in-person, and field interactions);

Translate customer insights into relevant, timely, and personalized engagement:

• Help ensure marketing strategies reflect the full customer journey—not just individual tactics;
• Partner with sales and customer-facing teams to improve the effectiveness of on-the-ground customer interactions;
• Marketing Execution: Own execution of integrated marketing initiatives, including;

Campaigns and product launch promotion:

• Customer engagement tactics (CRM, digital, events, field activation);
• Sales enablement initiatives;
• Communications (owned content, social media, email, website, events, collaboration with external vendors);
• Translate Marketing and CX strategies into clear, actionable plans and deliverables;
• Manage timelines and workflows to ensure seamless and timely execution;

Campaign & Channel Coordination:

• Coordinate across channels (email, CRM, digital, events, field activation) to deliver a connected and cohesive experience;
• Partner with internal teams and external agencies to execute channel-specific tactics;
• Support both targeted and broad-reach initiatives to meet customer and business needs;

Messaging & Go-to-Market Support:

• Translate product, portfolio, and brand strategies into clear, customer-relevant messaging and activation plans;
• Ensure messaging is aligned across touchpoints and supports a seamless customer experience;
• Support go-to-market execution for launches and key initiatives, ensuring field readiness and customer clarity;

Performance Tracking & Optimization:

• Track performance of marketing initiatives and customer engagement efforts across channels;
• Apply insights to improve customer experience, engagement, and marketing effectiveness; Support post-campaign reviews and continuous improvement efforts;

Cross-Functional Collaboration:

• Partner with multiple teams effectively and efficiently, including;
• Marketing Communications Managers (strategy and prioritization);
• Sales teams (field adoption and feedback loops);
• Brand and Product teams (priorities and messaging);
• Agencies and external partners (execution);
• Ensure marketing efforts are aligned to deliver a cohesive, end-to-end customer experience;

Project & Resource Management:

• Manage day-to-day coordination of marketing tactics across stakeholders;

Prioritize work based on customer impact and business value:

• Identify opportunities to streamline execution and improve consistency across touchpoints;

Required Qualifications:

• Bachelors Degree;
• Strong understanding of customer journeys and engagement strategies;
• Experience executing multi-channel marketing strategies or campaigns;
• Strong project management and stakeholder coordination skills;
• Ability to translate strategy into execution;
• Familiarity with marketing and customer engagement metrics.

Preferred Qualifications:

• 3+ of experience in marketing, marketing communications, or related field.

Employees can expect to be paid a salary of approximately between $90,320.00- $135,480.00 .Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will end on 7/29/26.