Summary: The Advertising & Communications Officer is responsible for planning, coordinating, and executing advertising campaigns to promote the bank’s culture, brand, or product offerings to reach target audiences. Key duties include:

· Oversees donation requests and verifies against the budget before committing to the donation.

· Conducting market research

· Preparing advertising and marketing budgets

· Monitoring campaign performances

· Ensuring that all marketing materials align with the bank’s brand guideline

· Verifies compliance requirements and consults with the Compliance Department as needed.

· Analyzes consumer trends and competitors to identify new advertising opportunities

· Manages social media advertising

· Negotiates contracts with vendors

· Reports on the effectiveness of campaigns

· Has strong communication, organizational, and analytical skills which are essential for success in this position.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

· Implementation and execution of short-term and long-term advertising strategies.

· Coordinates and enforces branding guidelines and standards across departments and business lines both internally and externally.

· Oversee and organizes certain promotional events to facilitate their success.

· Manages special projects to assist with the bank’s culture, brand, or product offerings.

· Coordinates with the Public Relations Manager/Marketing Department as needed and to avoid duplication of efforts.

· Creates, reviews, and oversees advertising copy/direct media, descriptive materials, product implementation, digital signage, and radio messaging.

· Designs and maintenance of the Banks website and social media engagement.

· Stays up to date on all current advertising mediums and marketing trends.

· Adheres, monitors and reports on banking applicable regulations as required.

· Writes marketing literature (brochures, press releases etc.) to augment the bank’s presence in the markets we serve.

· Exercise discretion and independent judgement with respect to matters of significance.

· Other duties as assigned

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Do you have experience with Canva?
• Do you have experience with Adobe Creative Suites design?

Education:

• Bachelor's (Preferred)

Experience:

• marketing: 2 years (Preferred)
• Banking: 1 year (Preferred)

Work Location: In person