RELENTLESS DIGITAL - Director of Paid Search

Remote • Full-time • Home Services Vertical • $5M+ Media Portfolio

This isn’t a “manage the campaigns and send a report” role.

We’re looking for someone who obsesses over performance,

builds systems that scale, and genuinely loves developing people. If you’ve

never managed a PPC department in an agency environment — or if “AI-powered

optimization” sounds like a buzzword to you — this isn’t the right fit. If it

sounds like the future you’ve been building toward, keep reading.

ABOUT RELENTLESS DIGITAL

We’re a full-service digital marketing agency built

specifically for home service contractors — plumbers, HVAC companies,

electricians, roofers. We serve 130+ clients across 150+ US and Canadian

markets, and we’re ranked #217 on the 2024 Inc. 5000 with a 97% client

retention rate. Our proprietary tech stack includes PhoneTAP (call analytics),

OpenClaw (AI automation), Pulse (CRM), and Searchlight (reporting). We move

fast, hold ourselves accountable, and win for our clients.

THE ROLE

As Director of Paid Search, you’ll own the entire paid media

operation — strategy, execution, team development, and client outcomes. You’ll

lead a team of PPC managers and analysts, manage campaigns across Google Ads,

Microsoft Ads, and emerging platforms, and work hand-in-hand with our Client

Success and SEO teams to drive measurable revenue for our clients.

You’ll also play a central role in integrating AI tools into

how we analyze data, catch revenue leaks, and surface opportunities — both for

clients and internally. This is a leadership role with real ownership, real

accountability, and real upside.

WHAT YOU’LL OWN

Strategy & Performance

Team & Department

— Set paid search strategy across all client accounts

— Local service area targeting, seasonality, and budget pacing for home service contractors

— Drive ROAS, cost-per-lead, and booking rate targets; not just clicks and impressions

— Architect account structures, bidding frameworks, and conversion tracking standards used across every client

— Lead quarterly growth plans and budget forecasts tied to real business outcomes

— Partner with SEO to identify GSC × Google Ads keyword arbitrage opportunities

— Build and own the PPC department — hiring, training, playbooks, and performance standards

— Develop a training program so every team member can execute independently at a high level

— Hold the team accountable to results with clear KPIs, regular reviews, and coaching

— Create the SOPs that make performance repeatable — not dependent on any one person

AI & AUTOMATION

Client & CS Partnership

— Lead the integration of AI tools into PPC analysis, reporting, and optimization workflows

— Partner with our internal dev team to build automations that surface revenue leaks and keyword opportunities proactively

— Identify where automation can increase speed and accuracy without sacrificing strategic judgment

— Stay ahead of Google’s AI-native features (PMax, Demand Gen, AI Max) and set the agency’s position on each

— Work closely with the Client Success team so PPC insights reach clients in a way they understand and act on

— Serve as the senior escalation point for PPC performance questions or concerns

— Deliver executive-level reporting that tells a story — not just a spreadsheet of numbers

— Surface upsell and expansion opportunities tied to proven performance wins

WHO WE’RE LOOKING FOR

Must-Haves

• 8+ years managing paid search campaigns, with meaningful time in an agency managing

multiple local service accounts simultaneously

• 3+ years of direct team leadership — you’ve hired, trained, and held people accountable

before

• Deep expertise in Google Ads (Search, PMax, LSA), Microsoft Ads, GA4, and GTM

• Proven track record of driving revenue growth for local or home service businesses —

not just brand awareness metrics

• Experience managing $5M+ in annual media spend across client portfolios

• You love data. You dig into it, you know what it means, and you know what to do with it

• Strong communicator — you can explain campaign performance to both a PPC analyst and a

plumbing company owner

• You’ve built or contributed to department infrastructure: SOPs, training programs,

performance frameworks

STRONG PLUSES

• Direct experience with home service contractors — HVAC, plumbing, electrical, roofing — and how their call-based conversion funnels work

• Familiarity with Local Services Ads (LSA) and Google Business Profile optimization

• Experience with AI tools for analysis, automation, or reporting enhancement

• Hands-on work with call tracking platforms (CallRail, ServiceTitan, or similar)

• Google Ads certifications

• Comfort working with attribution models and first-party data strategies

HOW WE MEASURE SUCCESS

Client ROAS - Return on ad spend across the full portfolio

Cost Per Lead - CPL trends by market and service type

Booking Rate - Calls that convert to booked jobs

Client Retention - PPC-driven churn vs. renewal rate

Team Performance - Analyst and manager output quality

Revenue Growth - Paid channel contribution to agency growth

CORE VALUES

Be Relentless

Lead with Integrity

Make It Happen

Make an Impact

Bold Yet Humble

THE HIRING PROCESS

We have a rigorous process for hiring, but move FAST for the right person. You could be hired in as little as 10 days! We've had lots of interest, so the first few steps are automated to make sure you can get considered quickly.

Don't worry—if you take the time to apply, we will respond to 100% of the applicants.

The process:

• Click apply and answer a few Who, What, When questions. (5 min)
• You'll be texted a link for a 10 min questionnaire that will help match you to the job (or others that might suit you!).
• You'll get a text for a quick 1-way video questionnaire. (10 min)
• We'll send you a link to get scheduled for an in-person interview.

WHAT YOU'LL EARN

This role pays $105,000 to $150,000 per year. You'll be working 40 hours a week in a fully remote setup, with a clear step up from year-one PTO at 2 weeks to year-two PTO at 3 weeks.

WHY WORK WITH US

You won't commute. You'll work remotely with a team that values fresh thinking, collaboration, and doing work that makes a real difference for clients and their communities.

• Health insurance
• Dental insurance
• Vision insurance
• 2 weeks paid time off in year one
• 3 weeks paid time off in year two
• Simple IRA with up to 3% employer match
• Paid holidays
• Your birthday off
• Work/life balance matters here

Our Accolades:

2025 Inc Best Workplaces

#217 on the 2024 Inc. 5000 list

97% Client Retention Rate

Requirements

• Employment Type: Full-time
• Work Hours: 40 to 50 hours work
• Required Education: Bachelor's degree
• Required Experience: Executive(8) years