The Admissions Counselor represents Alaska Pacific University (APU) to prospective students and external communities, meeting annual enrollment targets within an assigned territory and throughout Alaska and the lower-48. This position plans and implements data-informed recruitment strategies, manages the prospective student pipeline from inquiry through enrollment, and builds strategic relationships with schools, organizations, and families. Through measurable recruitment efforts and territory management, the Admissions Counselor significantly contributes to raising APU’s profile and enhancing enrollment

PRIMARY DUTIES AND RESPONSIBILITIES

Recruitment & Enrollment Goals

• Meets or exceeds assigned enrollment targets and key performance indicators (KPIs).
• Develops and executes territory-specific recruitment plans with measurable objectives and quarterly benchmarks.
• Identifies and recruits potential students through targeted outreach and strategic territory analysis.
• Assesses opportunities and implements effective recruitment plans based on best practices.

Territory Management & Outreach

• Develops and maintains relationships with high schools, community colleges, businesses, and organizations in assigned territory.
• Travels within Alaska and the Lower 48 to represent APU at college fairs, high schools, and community events.
• Makes presentations to appropriate groups and organizations.
• Maintains consistent contact with counselors, advisors, and community partners.

Prospect Engagement & Support

• Proactively reaches out to prospective students throughout the application lifecycle (inquiry, application, admission, registration, orientation).
• Maintains personalized contact with students and families, directing them to appropriate campus resources.
• Responds effectively to inquiries through email, phone, and face-to-face conversations.
• Assists students in identifying appropriate academic programs.
• Plans and coordinates campus visit programs and tours.

Data Management & Collaboration

• Tracks and reports comprehensive data on student contact, response rates, and recruitment outcomes.
• Maintains detailed records of recruitment activities in APU’s student information system/CRM.
• Monitors and maintains student admission application files.
• Collaborates with faculty, Registrar, Student Life, and Student Financial Services to support admission and matriculation.
• Assists in evaluation of student applications and promotes on-campus recruitment events.
• Ensures NACAC professional standards and FERPA guidelines are maintained.

KNOWLEDGE, SKILLS & ABILITIES

• Knowledge of college admissions processes and degree programs.
• Strong organizational skills with ability to manage multiple tasks under tight deadlines.
• Proficiency in Microsoft Excel, databases, CRM systems, and student information systems.
• Excellent communication skills (verbal and written) with ability to adapt style to diverse audiences.
• Ability to build productive relationships and influence decisions through trust and credibility.
• Skill in working successfully with diverse populations.

MINIMUM QUALIFICATIONS

• Associates Degree from a regionally accredited college or university
• One (1) year of sales, recruitment and/or other customer service-related fields.

QUALIFICATIONS PREFERRED

• Bachelor’s degree from a regionally accredited college or university in communications, marketing, or related discipline.
• At least one (1) year of prior college recruitment/admissions work with demonstrated results.
• Experience with data management, CRM systems, and enrollment data analysis.

ADDITIONAL REQUIREMENTS

• Ability to work irregular hours, including occasional evenings and weekends.
• Current and valid driver’s license with ability to pass driving record check.
• Ability to travel independently in and out of state including being comfortable driving University or rental vehicles. Some driving of up to four hours is required periodically. Ability to travel to conferences and recruiting events is required (20-40% travel with some seasons heavier than others)

MINIMUM PHYSICAL REQUIREMENTS

Occasionally required to stand, walk, sit, reach, climb stairs, balance, or kneel. Must occasionally lift and/or move up to 25 pounds.