Position Summary

The Senior Analyst is a key member of the Theatrical Marketing Analytics team, contributing to data-driven insights that support planning and execution for global marketing campaigns. This role contributes to a range of analytics initiatives, including campaign performance reporting, audience analysis, data visualization, and tool development via emerging technologies. It also requires a strong passion for movies and the theatrical experience, along with the ability to apply data and analytical thinking to a creative, audience-driven business, providing actionable insights that inform critical studio decisions. A strong foundation of technical skills, comfort with large data sets, knowledge of the shifting digital landscape, and a command of marketing concepts is necessary to contribute immediately to the team.

Responsibilities

Qualifications

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Computer Science, a related field, or equivalent work experience.
• 3-5 years of experience in marketing analytics, business intelligence, digital analytics, or a related analytical role.
• Ability to apply analytical thinking within a creative business context, including interpreting data through the lens of film genres, audience segments, campaign assets, cultural conversation, and competitive positioning.
• Familiarity with AI-enabled tools, including large language models, and an interest in using them responsibly to improve speed, efficiency, and quality of analysis
• Experience with social listening platforms (Brandwatch, Talkwalker, Meltwater, Sprinklr, or similar) is a plus.
• Understanding of digital marketing, social media platforms, and marketing performance metrics.
• Experience working with SQL, Excel, and data visualization tools such as Tableau or Power BI is required.
• Familiarity with Python or other analytical programming languages is a plus.
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

• Passion for movies, marketing, audience behavior, and the role of data in shaping creative marketing strategy.

The anticipated base salary for this position is $100,481 to $130,625. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.