Head of Ecommerce Growth

Boise, ID (Preferred) | Remote (U.S.) Considered

We are a profitable ecommerce company on track to exceed $4M in annual revenue, selling premium personalized Christian products across Amazon, Etsy, and Shopify. Our products are designed and manufactured in-house, our marketplace business is proven, and we're now investing in building our next growth engine: Direct-to-Consumer.

This is not a social media role.

This is a revenue and performance role.

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The Role

You will build and own our direct-to-consumer growth engine.

You'll be responsible for acquiring profitable customers, improving conversion, and building repeatable systems that scale.

This includes:

• Launching and scaling Meta, Google, TikTok, email/SMS, and other profitable acquisition channels
• Managing CAC, MER, contribution margin, and overall channel profitability
• Building structured creative testing systems
• Optimizing Shopify conversion rates and customer journeys
• Identifying winning products and scaling them
• Making fast, data-driven decisions—including knowing when to stop what isn't working
• Creating weekly reporting focused on business performance, not vanity metrics

Initially, you'll execute directly. As the DTC business grows, you'll help shape the team and determine where outside partners or additional hires make sense.

You'll own the DTC P&L and be trusted to make meaningful decisions that impact company growth.

We expect regular use of AI tools to accelerate creative production, reporting, analysis, and experimentation.

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What Success Looks Like (6–12 Months)

• Consistently positive DTC contribution margin
• Clear CAC benchmarks established across acquisition channels
• A repeatable creative testing system producing reliable learnings every week
• A profitable Shopify growth engine capable of scaling beyond $50,000/month
• A documented acquisition framework that can continue to scale

Success will be measured by profitable growth—not vanity metrics.

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What We're Building

Our Amazon and Etsy businesses are already established.

This role is about building the next stage of the company by:

• Growing a direct relationship with our customers
• Increasing margin control
• Diversifying beyond marketplaces
• Building a long-term brand asset

You'll join a company that designs and manufactures its own products in-house, with an established production team, professional product photography capabilities, and the ability to launch, test, and iterate on new products quickly. You'll have direct access to the people and resources needed to execute, not layers of bureaucracy.

You'll be building something from the ground up inside a company that already works.

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Who This Is For

You:

• Have 2–4 years of hands-on ecommerce growth experience
• Have managed $10,000–$50,000/month advertising budgets
• Understand contribution margin, not just ROAS
• Enjoy building systems from scratch
• Think analytically and move quickly
• Take ownership instead of waiting for direction
• Want meaningful responsibility inside a growing company

You don't need 10 years of experience.

You do need to be curious, disciplined, accountable, and excited by building something new.

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Who This Is Not For

This role probably isn't a fit if you primarily identify as:

• A social media manager
• An influencer marketer
• A brand strategist focused primarily on awareness
• A content creator who prefers posting over measuring performance

This role exists to build profitable revenue.

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Compensation

• $65,000–$75,000 base salary (depending on experience)
• Quarterly profit-sharing tied to profitable DTC growth
• Earn 5% of incremental DTC contribution profit
• Bonus begins once the DTC channel achieves $50,000 in monthly revenue with a positive contribution margin
• Performance and compensation review after 12 months

We reward profitable growth, not advertising spend.

Benefits

• QSEHRA health reimbursement
• 15 days PTO
• 8 Paid company holidays

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Location

Boise is preferred for collaboration with leadership and production.

Strong remote candidates within the United States will also be considered.

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The Opportunity

You'll work directly with the founder to build the next chapter of the company.

This isn't a role where you'll inherit an existing marketing machine.

You'll build it.

Our goal is to grow DTC into a multi-million-dollar revenue channel over the next several years. If you're excited by ownership, accountability, and the opportunity to build something meaningful from the ground up, we'd love to hear from you.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• Paid time off

Application Question(s):

• Have you personally managed profitable DTC acquisition on Shopify?
• What is the largest annual DTC revenue you have directly managed?
• Which paid acquisition channels have you personally managed?
• In 250 words or less, describe the ecommerce growth project you're most proud of.

Include:
The starting revenue
The ending revenue
The metrics you improved (CAC, MER, ROAS, conversion rate, etc.)
Your specific role

Work Location: In person