About Lipman Family Farms

Lipman Family Farms is one of North America’s largest growers, packers, shippers, and processors of fresh produce. For over 75 years, Lipman has built its reputation on delivering quality products, cultivating trusted customer relationships, and investing in innovation across the fresh produce supply chain. Guided by our purpose of being 'Good from the Ground Up,' we bring together farming, operations, sales, marketing, and customer partnerships to create value throughout the industry.

About the Role

The Marketing Manager serves as a critical connector between Sales, Operations, Sourcing, and Executive Leadership, ensuring our brand messaging and commercial priorities are aligned across the organization. This role translates customer insights, market trends, and business objectives into marketing strategies that strengthen the Lipman brand, support sales growth, and create meaningful value for customers. The ideal candidate is equally comfortable developing strategy and rolling up their sleeves to execute, while building strong cross-functional relationships throughout the business.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive marketing management experience.
• Previous experience leading or managing a marketing team.
• Experience in fresh produce, agriculture, food manufacturing, or B2B marketing preferred.
• Demonstrated success managing agency relationships, marketing budgets, and integrated campaigns.
• Ability to travel approximately 20% as business needs require.

Skills & Competencies

• Strategic thinker with strong business and commercial acumen.
• Exceptional project management and organizational skills with the ability to manage multiple priorities.
• Excellent written, verbal, and presentation communication skills.
• Strong relationship-building skills with the ability to influence across departments and leadership levels.
• Analytical mindset with the ability to convert data into actionable business insights.
• Creative problem solver with a hands-on, collaborative approach.
• High level of accountability, initiative, and execution.
• Proficiency with Microsoft Office and common marketing platforms.

Key Responsibilities

Marketing Strategy

• Develop, execute, and measure the effectiveness of marketing campaigns, customer programs, events, and strategic initiatives.
• Develop and implement external communication strategies that promote consistent messaging and strengthen cross-functional collaboration.
• Translate customer insights, market trends, and business data into actionable marketing strategies, innovations, and tactical improvements.
• Manage agency partners in developing brand campaigns, segment-specific marketing initiatives, public relations, media inquiries, social media, and thought leadership.
• Oversee marketing budgets, agency scopes of work, and resource allocation to ensure alignment with business priorities and return on investment.

Sales & Commercial Support

• Lead development of customer presentations, sales collateral, product information, and other customer-facing marketing tools.
• Serve as the central point of coordination for marketing initiatives across Lipman's operating companies.
• Partner closely with Sales, Business Development, Operations, and Executive Leadership to support commercial priorities and revenue growth.
• Support product development, packaging innovation, and go-to-market initiatives through cross-functional collaboration.

Data & Insights

• Partner with internal data analysts and external partners to transform market and business data into meaningful recommendations that influence product development, packaging innovation, and commercial decision-making.
• Track KPIs and marketing performance, providing insights and recommendations for continuous improvement.

Brand Leadership

• Ensure the Lipman brand is represented consistently across all communications, marketing materials, events, and digital channels.
• Help tell the Lipman story in ways that strengthen market position, customer engagement, and employer brand awareness.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Vision insurance

Education:

• Bachelor's (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person