Marketing Director

Summery

The Marketing Director is responsible for the overall look and feel, design, production, and distribution of all print and digital materials for the Salina Art Center’s communications, fundraising, and marketing efforts. The Marketing Director reports to the Executive Director and works collaboratively with the entire Art Center staff to assist with the development and implementation of communications and marketing strategies for all aspects of the Salina Art Center’s operation. This is a full-time hourly position and is part of the Art Center Leadership Team.

Primary Duties and Responsibilities

 Develop and execute all communications, advertising, and marketing for all Art Center programs, including, but not limited to exhibitions, education programs, public programs, Art Center Cinema, Membership campaigns, and Fundraising.

 Oversee all media relations and work with the Executive Director to develop and implement strategies to raise the Art Center’s profile in local and national editorial press (print, broadcast, and electronic).

 Implement and maintain the Art Center’s visual brand identity to create a unified communications message and public image across all platforms.

 Coordinate all aspects of print and electronic promotional materials, including conceptualization, editing, production, mailings, and distribution.

 Manage and maintain the Art Center’s website and social media sites, working collaboratively with Art Center staff and volunteers.

 Photograph and document Art Center events, classes, and exhibitions. Create video content for marketing and communication on social media.

 Oversee and maintain temporary and permanent signage and display of information (bulletin boards, digital signage, etc.) at all Art Center facilities.

 Monitor press coverage and review local press daily.

 Maintain archive of all Art Center communications material (print and digital), press clippings and related material.

 Maintain online ticketing sites for special events, cinema, and classes.

 Perform general customer service as necessary.

 Participate in selected special events and activities as assigned.

 Supervise interns and other staff assigned marketing and customer service duties.

Minimum Qualifications

 Experience in marketing, public relations, or journalism. College degree preferred.

 Strong interpersonal, written, and oral communications skills.

 Strong photography skills.

 Experience and interest in working with the public.

 Social Media management skill

 Ability to work independently and as part of a team, and work professionally with trustees, donors, members, the public, and co-workers.

 Proficiency with Microsoft Office, Adobe Creative Suite, and Google G Suite apps.

 Must be able to work one weekend per month as supervisor on site in the museum.

Organizational Information

The Salina Art Center, Inc. is a nonprofit, non-collecting contemporary art and education center incorporated in 1978 in Salina, Kansas, and accredited by the American Alliance of Museums since 1991. The Art Center's mission is "to create exchanges among art, artists, and audiences that reveal life." Programming is connected to a schedule of contemporary visual art exhibitions of work by regional, national, and international artists in a wide variety of media. Exhibitions serve as a catalyst for generating conversations around ideas and issues relevant to personal and community development. The Art Center carries out its mission through visiting artists, education, exhibition, film and video, and outreach programs designed to provide constituents with opportunities for meaningful experiences through active encounters with viewing and making visual art.

The Salina Art Center is located in historic downtown Salina, Kansas, and has a national reputation as an innovative, artist-supportive, and audience-responsive institution. Creative approaches to programming during the pandemic earned the organization recognition from leading regional and state funding organizations. The Art Center has three distinct facilities: the main location, which houses over 6,000 square feet of galleries and administrative offices; the Art Center Cinema, a sixty-nine-seat theater for first-run independent, documentary, and international films; and the Warehouse, a 4,500 square feet education facility that also boasts living and working space for artists-in-residence.

PAY

$16-$18 per hour

Benefits

 Paid Vacation / PTO

 Health (50% individual policy pd by SAC) & Dental Insurance (optional)

 Life Insurance

 Simple IRA Retirement Plan

 Nine paid holidays

 Professional development benefit

 Free membership and additional perks for classes and Art Center events

About Salina

Salina is a progressive city with a growing population of just under 50,000. Salina serves as the regional hub for medical services, retail trade, entertainment, and other unique attractions! The Art Center is a cornerstone of the city’s robust cultural scene. A diverse economy and strong work ethic allow Salina to continually rank among Kansas' best in such areas as cost of living, regional trade, career opportunities, and personal income.

The Art Center is located in beautiful downtown Salina which recently underwent a $160 million renovation. The revitalization was the largest public / private partnership in Salina history and a testament to the support and engagement offered to cultural organizations and local businesses.

Visit https://www.discoversalina.org to learn more about our community.

Visit https://www.salinaartcenter.org to learn more about our organization.

To Apply

https://www.cognitoforms.com/SalinaArtCenter/ProfessionalApplication

Pay: $16.00 - $18.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan

Work Location: In person