4-6 years of experience in marketing, CRM strategy, or a related field. Experience with one or more B2C digital marketing platforms (e.g. Adobe, Oracle, IBM)……
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CLIENT HIGHLIGHT
The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.
LOCATION
Plano, TX 75023
COMPENSATION
$52.50 per hour
SCHEDULE
On-site
Monday-Friday (40 hrs per week)
CONTRACT TERM
6-month contract with high likelihood of extension/conversion to full time employee
POSITION OVERVIEW – Marketing Analyst Coordinator III
The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.
RESPONSIBILITIES
Support B2C and B2B CRM governance by ensuring CRM campaigns across SEA align with organizational standards and protocols.
Run weekly governance council meetings and collaborate with cross-LOB and cross-functional teams to coordinate CRM campaigns and ensure consistency in messaging and execution.
Assist in monitoring campaign performance and provide insights to optimize CRM strategies.
Support the implementation of CRM best practices and ensure compliance with internal policies and external regulations by maintaining the CRM playbook in confluence.
Assist in managing Statement of Work (SOW) renewals with vendors to ensure continuity of CRM-related services, handle administrative responsibilities for Tech Centralization.
Review and analyze CRM data to identify trends and recommend improvements for campaign effectiveness.
Forecast and track marketing and sales trends, analyzing collected data.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Develop and implement procedures for identifying advertising needs.
Direct trained survey interviewers.
REQUIRED SKILLS
Bachelor's degree in Marketing, Business, Communications, or a related field.
4-6 years of experience in marketing, CRM strategy, or a related field.
Experience with one or more B2C digital marketing platforms (e.g. Adobe, Oracle, IBM) and data analysis tools (e.g., Excel, Tableau).
Excellent communication and collaboration skills.
Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM.
Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
Ability to work independently and manage one’s time.
Knowledge of principles and methods for showing, promoting, and selling products or services.
Knowledge of media production, communication and dissemination techniques and methods.
The minimum salary is $52.50 and the max salary is $52.50.
$52.50/hr (Employer provided)
Plano, TX
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