*****This position requires regular on-site attendance and is not a remote or hybrid opportunity.*****

Marketing & E-Commerce Lead

About The Decal Source

The Decal Source is a leading provider of fleet wraps, vehicle graphics, event branding, and custom visual solutions. For over 28 years, we've helped businesses, organizations, and motorsports teams build brand visibility through high-quality graphics and innovative marketing solutions. Our culture is collaborative, fast-paced, and results-oriented, with a strong focus on creativity, accountability, and continuous improvement.

Position Summary

The Decal Source is seeking a Marketing & E-Commerce Lead to drive marketing initiatives across two key areas of our business: commercial B2B marketing and motorsports sponsorship marketing. This role will be responsible for developing and executing marketing strategies, growing our Shopify e-commerce platform, managing digital advertising efforts, and evaluating partnerships based on measurable business results.

This position reports directly to company leadership and will play a key role in shaping The Decal Source's marketing strategy and growth initiatives.

The ideal candidate is a strategic thinker with strong execution skills who can successfully manage both local business marketing initiatives and high-profile motorsports partnerships.

Core Responsibilities

• Develop and execute marketing strategies supporting both commercial B2B markets and motorsports industries.
• Drive growth of The Decal Source's Shopify e-commerce platform through effective marketing and promotional campaigns.
• Manage digital advertising campaigns across Google Ads, Facebook, Instagram, YouTube, and other relevant platforms such as Tik Tok.
• Evaluate and manage partnerships ranging from local businesses and events to international racing teams.
• Measure and report on marketing performance and partnership ROI to support data-driven decision-making.
• Manage HubSpot CRM and marketing activities to support lead generation and customer engagement efforts.
• Lead and coordinate internal designers and external contractors to ensure brand consistency and marketing effectiveness.
• Manage marketing budgets and allocate resources to maximize return on investment.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in marketing strategy development and campaign execution.
• Experience managing HubSpot or a comparable CRM platform.
• Experience managing Shopify or a similar e-commerce platform.
• Strong knowledge of digital advertising platforms, including Google Ads, Facebook, Instagram, and YouTube.
• Experience managing partnerships and measuring ROI.
• Demonstrated leadership skills with the ability to work effectively with internal teams and external partners.
• Strong budget management, organizational, and communication skills.

Why Join The Decal Source?

• Opportunity to lead marketing efforts across both commercial and motorsports markets.
• High-impact role with visibility across multiple areas of the business.
• Collaborative team environment with opportunities to drive innovation and growth.
• Ability to shape and expand The Decal Source's marketing and e-commerce presence.

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off

Work Location: In person