American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and G.I. Joe Laser Tag. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.

Key Objectives

The Sales Assistant will be responsible for:

• Assisting the Sales Team by managing all inbound leads, qualifying the leads and the routing the opportunities to the corresponding member of the sales team.
• Maintaining and update the CRM system to maintain updated information and data integrity.

Primary Responsibilities:The Sales Assistant will be responsible for:

• Assisting the Sales Team by managing all inbound leads, qualifying the leads and the routing the opportunities to the corresponding member of the sales team.
• Maintaining and update the CRM system to maintain updated information and data integrity.

Sales Support & Lead Management

• Assist with managing inbound leads, qualifying prospects, and routing opportunities appropriately
• Maintain and update CRM systems with accurate client and pipeline information
• Support Account Executives in preparing proposals, presentations, and contracts
• Conduct market research to identify new business opportunities

Client Coordination & Communication

• Serve as a secondary point of contact for clients, ensuring timely communication and follow-up
• Coordinate meetings, site visits, and event logistics
• Assist in building and maintaining strong client relationships

Sales Coordination (Liaison)

• Manage incoming inquiries during evenings and weekends as needed
• Support contract execution, including coordination with tools such as DocuSign
• Partner with internal departments (operations, marketing, finance) to ensure seamless execution of sales initiatives
• Track sales performance metrics and assist in reporting

Business Development Support

• Identify upsell, and cross-sell opportunities within existing accounts
• Assist in prospecting efforts including outreach, networking, and event support
• Participate in sales meetings, strategy sessions, and client presentations

Growth & Development (Account Executive Path)

• Shadow Account Executives on client meetings and negotiations
• Gradually take ownership of smaller accounts and sales opportunities
• Develop skills in closing deals, contract negotiation, and revenue generation
• Progress into a full Account Executive role based on performance

Desired Qualifications:

• 2+ years of experience in sales, customer service, or coordination roles
• Strong communication, organization, and multitasking skills
• Ability to work flexible hours including weekends as needed
• Proficiency in CRM systems and Microsoft Office; experience with DocuSign is a plus
• Highly motivated with a desire to grow into a revenue-generating sales role
• Customer-focused mindset
• Strong attention to detail and follow-through
• Ability to manage multiple priorities in a fast-paced environment
• Team-oriented with a proactive approach

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.