Own the strategy and roadmap for the direct-to-consumer website, a core area of the Growth funnel, setting measurable goals tied directly to company growth targets.

Drive product discovery, delivery, and iteration end-to-end, partnering with Engineering, Design, and Analytics to ship scalable, high-impact solutions on accelerated timelines.

Design and run a high-velocity experimentation program — define hypotheses, structure A/B tests, interpret results, and translate learnings into a compounding roadmap of wins.

Partner with Marketing, Brand, and Product teams to translate the WHOOP product offering and brand messaging into a clear, cohesive, and high-converting web experience.

Lead deep quantitative and qualitative analysis to surface friction points, size opportunities, and build the business case for new investments; prioritize ruthlessly against impact.

Write crisp product specs and operate as the directly responsible individual for execution quality from discovery through launch and post-launch iteration.

Mentor more junior PMs and analysts, raise the bar for the team's product craft, and contribute to Growth team operating cadence and best practices.

3–5+ years in product management, growth, or a related role with a demonstrated track record of shipping products that produced measurable business impact.

Strong analytical and problem-solving skills; proficient in SQL and product analytics tools (Amplitude, Sigma, or equivalent) and able to independently pull, model, and interpret data without analyst support.

Direct experience with DTC subscription products or digital consumer growth funnels, including running structured experimentation programs.

Excellent written and verbal communication; proven ability to influence senior stakeholders, navigate competing priorities, and articulate trade-offs to technical and non-technical audiences alike.

Sharp product intuition and user empathy paired with a rigorous, data-informed mindset and a bias toward iterative shipping over big-bang launches.

Comfort with ambiguity; ability to define problems, structure approaches, and drive clarity in fast-moving, loosely-defined spaces.

Highly organized, adaptable, and energized by a fast-paced, collaborative environment.

Passionate about fitness, wellness, and WHOOP's mission.

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.