What You'll Do:

• • Create compelling content for Direct-to-Consumer (DTC) campaigns—including email and direct mail—that drives conversions and supports retirement plan growth metrics.
  • Develop and optimize messaging that aligns with the buyer journey, leveraging audience insights and performance data to drive engagement and ROI.
  • Collaborate cross-functionally with marketing, product, compliance, and sales teams to ensure cohesive campaign execution across channels.
  • Help implement A/B tests for email and direct mail campaigns to identify high-performing content, subject lines, CTAs, and layouts.
  • Craft content across formats—including landing pages, print pieces, emails, and digital ads—tailored to segmented audiences.
  • Translate complex financial concepts into clear, persuasive, and actionable marketing messages that resonate with consumers.
  • Monitor and analyze campaign performance, using insights to refine strategies, increase conversions, and support continuous improvement.
  • Stay current on industry trends and consumer behavior in the retirement and financial planning space to maintain competitive messaging and positioning.
  • Contribute to the growth of the business through strategic storytelling and content that highlights the value of our products and services.

Who You Are:

• Bachelor’s degree or equivalent experience
• 4+ years of related content marketing experience, preferably with a focus on DTC campaigns and financial products.
• Proven experience developing content that drives conversion in email, direct mail, and other marketing channels.
• Proficient in A/B testing strategies and analyzing results to optimize content effectiveness.
• Strong storyteller who can simplify complex topics into engaging, reader-friendly content.
• Experience managing full-scale, integrated marketing campaigns with attention to detail and deadlines.
• Strong editorial, proofreading, project management, and communication skills, with demonstrated AP Style experience.
• Ability to translate analytics into meaningful content strategies.
• Nimble, proactive, and able to manage multiple priorities in a fast-paced environment.
• Familiarity with the retirement planning space or financial services is preferred.
• Knowledge of Principal Financial Group’s products and customer journey is a plus.

Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range: $84600 - $132000 / year Salary Details:

• Grand Island, NE / Wichita, KS: $84,600 - $114,300 / year
• Des Moines, IA / Tampa, FL: $89,300 - $120,650 / year
• Charlotte, NC / Dallas, TX: $94,000 - $127,000 / year
• Chicago, IL / Denver, CO / Minneapolis, MN: $103,400 - $130,000 / year
• Los Angeles, CA / New York City, NY: $112,800 - $132,000 / year

Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible: Yes Additional Information:

Work Authorization/Sponsorship

Investment Code of Ethics

Experience Principal

Principal is an Equal Opportunity Employer

Posting Window: We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF): 7/23/2026 Latest Post Date: Careers - US: 7/23/2026

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