About Us
Future Buildings and Toro Steel Buildings are two established brands under the same ownership, serving customers across Canada, the U.S., and beyond for over 40 years. We design, manufacture, and deliver prefabricated steel buildings for agricultural, residential, commercial, and industrial markets.
The Opportunity
We're looking for an experienced SEO Specialist to own the organic search strategy for both brands. You'll lead technical SEO, content optimization, and a major WordPress migration while helping expand our visibility in AI-powered search platforms such as Google AI Overviews, ChatGPT, and Perplexity.
Key Responsibilities
Technical SEO & WordPress
- Perform technical SEO audits and improve Core Web Vitals, crawlability, indexation, and structured data.
- Lead the SEO portion of both WordPress site migrations, including redirects, XML sitemaps, robots.txt, canonical tags, and post-launch monitoring.
- Manage Rank Math Pro, including metadata, schema, redirects, and SEO optimization.
Content & On-Page SEO
- Develop keyword strategies for both brands across Canadian and U.S. markets.
- Optimize titles, meta descriptions, headers, images, and page content.
- Identify content gaps, keyword cannibalization, and opportunities to improve E-E-A-T.
Off-Page SEO & AI Visibility
- Build quality backlinks and increase domain authority.
- Optimize Google Business Profiles and local citations.
- Improve visibility in AI-driven search through structured content, FAQ schema, and Answer Engine Optimization (AEO).
Reporting
- Track rankings, traffic, and conversions using Google Search Console, GA4, SEMrush, Ahrefs, and Rank Math.
- Present actionable SEO insights and recommendations to stakeholders.
Qualifications
Required
- 3–5+ years of SEO experience with proven results.
- Strong technical SEO knowledge, including Core Web Vitals, schema, redirects, and site migrations.
- Experience with WordPress and Rank Math Pro.
- Proficiency with Google Search Console, GA4, SEMrush or Ahrefs.
- Experience managing SEO for multiple websites or brands.
Nice to Have
- Experience with AI search platforms and AEO.
- Construction, manufacturing, or B2B industry experience.
- WordPress performance optimization.
- Automation or scripting experience (Python, Google Sheets, Zapier, Make).
Why Join Us?
- Lead SEO for two established brands with over 40 years of industry history.
- Own a high-impact WordPress migration project.
- Help shape our AI search strategy from the ground up.
- Make a measurable impact in a growing North American company.
Pay: Up to $75,000.00 per year
Work Location: In person