What You’ll Do

The Senior Software Engineer - Salesforce will play a key role in advancing the Direct Division’s CRM capabilities by leveraging Salesforce Financial Services Cloud, Marketing Cloud, Agentforce, and Data 360 to deliver intelligent, data-driven experiences. The ideal candidate is passionate about building scalable, high-impact solutions that blend declarative design, automation, and emerging agentic AI capabilities.

• Design, develop, and deploy scalable Salesforce solutions across Sales Cloud, Service Cloud, Financial Services Cloud, Marketing Cloud, Agentforce, and Data 360 to support evolving business and operational needs.

• Lead the implementation and customization of Agentforce and Data 360 capabilities, enabling intelligent workflows, AI-driven automations, contextual insights, and predictive decision-making.

• Apply hands-on AI experience, including prompt engineering and generative AI tools, to enhance Salesforce-powered analytics, automation, reporting, customer engagement, and operational efficiency.

• Architect and maintain integrations between Salesforce and enterprise platforms, APIs, and external data sources while ensuring data integrity, consistency, and scalability.

• Champion a “configuration-before-code” development philosophy, leveraging declarative tools wherever practical while implementing custom development when necessary.

• Develop and maintain Lightning Web Components (LWC), Apex classes, triggers, flows, and integrations to extend platform functionality and support complex business requirements.

• Monitor, troubleshoot, and optimize Salesforce platform performance, proactively identify opportunities to improve reliability, scalability, and user experience.

• Collaborate closely with business stakeholders, product owners, data teams, security, and DevOps teams to deliver solutions aligned with enterprise architecture and governance standards.

• Contribute to technical strategy and platform evolution by reducing technical debt, promoting reusable design patterns, and establishing Salesforce development best practices.

• Stay current on emerging Salesforce, AI, and automation technologies, evaluating and implementing innovations that improve business outcomes and developer productivity.

What You'll Bring

The ideal candidate will have proven expertise extending the Salesforce platform, passion to drive innovation, and be intrinsically motivated to deliver successful results.

• 7+ years of hands-on experience designing, developing, and deploying enterprise Salesforce solutions across Sales Cloud, Service Cloud, and Financial Services Cloud environments.

• Deep expertise in Salesforce platform development, including Lightning Web Components (LWC), Apex, Flows, integrations, security models, and declarative automation.

• Strong experience architecting and integrating Salesforce with enterprise applications, APIs, cloud platforms, and external data sources.

• Experience implementing or supporting Salesforce Agentforce, Data Cloud, Marketing Cloud, or other AI-enabled Salesforce capabilities.

• Practical experience leveraging AI technologies, including prompt engineering and generative AI tools, to improve automation, analytics, customer engagement, or operational efficiency.

• Strong understanding of Salesforce architecture, platform governance, release management, DevOps, and scalable design best practices.

• Experience working in Agile delivery environments and collaborating cross-functionally with product, engineering, analytics, security, and business stakeholders.

• Excellent problem-solving, communication, and technical leadership skills, with the ability to drive complex initiatives from design through deployment.

• Bachelor’s degree in Computer Science, Information Technology, or equivalent practical experience.

Preferred Certifications

• Salesforce Administrator

• Salesforce Platform Developer 1 or 2

• Salesforce Sales Cloud, Service Cloud, or Financial Services Cloud Consultant certifications

• Salesforce AI Associate or other AI-related certifications are a plus