Commercial product (ads)

Creative Product Operations Graduate (International Advertising - Creative and Brand Innovation) - 2026 Start (BS/MS)

Location
:

San Jose

Employment Type
:

Regular

Job Code
:

A08131

Responsibilities

About the Team:
Our Creative and Brand Innovation Product Team is dedicated to building full-funnel marketing solutions that combine creative content—such as the TikTok One platform, content packages, and ACA creative tools—with advanced AI technologies. We empower brands to drive measurable business outcomes, from awareness and engagement to conversion and purchase.

By seamlessly integrating creativity, community, and commerce—with AI capabilities embedded throughout—we help brands efficiently reach their target audiences and achieve sustainable growth.

Our mission: Inspire creativity, ignite growth.

Our vision: TikTok is the creativity-powered, Al-fueled growth engine that turns discovery into measurable impact

About Global Spark Talent Program:
To foster the next generation of global talent with both an international perspective and strong digital business acumen, Creative and Brand Innovation Product is proud to launch the "Global Spark Program", tailored for Class of 2026 graduates:

• Gain cross-functional exposure through structured job rotations aligned with global business priorities within 2 years;
• Dedicated growth support from leader and mentor;
• High-Impact Opportunities.

Believe in the power of youth. Shape the future together.

We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:

• Scalable AI Creative Product Operations: Drive the global adoption of GenAI tools, monitor usage across key regions, and deliver localized optimization strategies. Analyze AIGC content performance data to inform and iterate product development.
• Creator Marketing Ecosystem Building: Support the implementation of tiered creator operation strategies. Assist in the analysis of top brand collaboration cases and distill scalable creator marketing models.
• Brand & Marketing IP and Moment Operations: Contribute to the design of creative product strategies for global marketing campaigns and seasonal moments.
• Track customer adoption of non-standard products (e.g., short drama series, brand bidding ads) and establish regional flagship case libraries.
• Data-Driven Decision Making: Build automated monitoring dashboards. Use attribution analysis to identify and resolve growth bottlenecks.

Qualifications

Minimum Qualifications:

• Bachelor’s degree or above.
• Strong analytical and logical thinking skills; proficient in SQL/Python or BI tools (e.g., Tableau); able to independently conduct funnel analysis.
• Structured communicator with experience writing market requirement documents (MRDs); capable of translating customer needs into clear product solutions.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $76000 - $128000 annually.

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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

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Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

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The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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For Los Angeles County (unincorporated) Candidates:
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Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

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1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

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2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

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3. Exercising sound judgment.

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About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

https://tinyurl.com/RA-request