Tell me if this is normal/okay: I’m in a Sr AD role and wrote a concept for us to shoot, promoting an experience that was my idea. It was well thought out and I wrote a script. The day of the shoot, my CD decided to direct the talent with my script. I was on set thinking “wtf” and wasn’t sure if that was normal or not. The worst part is that they totally tanked with the direction and we ended up scraping the footage and the idea. I feel like if I wrote it, I should have directed. Thoughts?

Was sat down unexpectedly by my ECD with feedback. The Good: they love my work, my execution, my demeanor in meetings and with client. The Bad: Need to better prioritize what to spend time on and who works on what, which projects to push the work on… my crossfunctional teams feel I push too hard on quality of work and used the word “combative.” Never had an argument, just creative deliberation (and yes, Account/Strat very much overstep into creative). What should I take from this?

It is totally possible that AI is a massive bubble and the only reason agencies say they are adopting AI is because other agencies are saying they are adopting it and they want to say to clients that they are adopting AI. But nobody is really using these tools in any meaningful way.

Thoughts on being asked to work on a holiday? How do you say no?

I’m always amazed when Jrs can’t write post copy…you literally grew up with this.