Brief phone screening interview with recruiter. I don't think the recruiter and hiring managers communicate about the resumes until after you've put considerable effort into their skills/screening test. This is really bad since as a candidate you spend precious time on their project and there might be something in your resume the hiring manager doesn't like.
After the screen you are asked to reply to an hypothetical email from Fry's Home Electronics, Director of Internet Marketing. The director tells you that they are not interested and have concerns about negative reviews and the overall ROI. You are supposed to also call and leave a few "creative" voice-mails to receive a call back. You very quickly will receive a response if they are interested or not. If not you will have engaged this entire process without ever speaking to a member of the sales team.
This is very convoluted and lacks information needed for the sales cycle. They provide no instruction, details, common objections, red-flags, or anything a professional sales person would use to build scripts and sell a solution. I was left wondering what creative means? I'm sure they get some great idea generation from this VERY TIME CONSUMING process. It's unfortunate because I believe there is a big disconnect from recruiting and the understanding of the sales process. Again, you are dealing with a very socially branded company; however, the information is very lacking. You have no choice but to try to guess their process.
This experience left me wondering if the company operated this way as well. I find it tough to believe because of such an innovative idea. However, I would not waste my time with increasing a companies value proposition by jumping through their hoops. Until their process is generated around finding qualified candidates stay far away unless you have an inside track.
I marked the interview as easy. This isn't an interview. It is difficult and time consuming.
In summation the process is broken.