Marketing attribution — measuring multi-touch pipeline over long sales cycles
Building content and demand-gen programs for Datavations' ICP (VP Sales/Revenue/Retail, category managers)
Systemizing organic PR/trade media placements into a repeatable motion
AI and martech tooling — hands-on experience with the HubSpot MCP, Claude, and data enrichment tools
Scenario: diagnosing stagnant marketing-sourced pipeline at the 3-month mark
Fit and working style — autonomy, execution, what would make the role not work