Sales Advisor applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 76% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Advisor roles take an average of 16 days to get hired, when considering 305 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Advisor according to 305 Glassdoor interviews include:
One on one interview: 25%
Phone interview: 18%
Group panel interview: 15%
Background check: 12%
Drug test: 7%
Presentation: 7%
Skills test: 7%
Personality test: 4%
IQ intelligence test: 3%
Other: 1%
Here are the most commonly searched roles for interview reports -
I applied online. I interviewed at H&M in May 2026
Interview
2 hour group interview with standard questions such as Why do you want to work for H&M? And scenario based tasks such as styling customers and how to approach different situations
Interview questions [1]
Question 1
Describe what fashion is to you and what your personal style is
I applied online. I interviewed at H&M (Merry Hill, England) in Jul 2026
Interview
Group interview also with individual tasks, creating an outfit with given prompts, discussing and listing tasks in the what you think is most important, giving examples in pairs about the stores values and relating it to the sales advisor job
I got an interview with 2 interviewer. Common questions and some of professional. They provided relaxed atmosphere, make me feel easy. Especially how to deal with some problems. Not too hard.
Interview questions [1]
Question 1
If you got a problem with your customer, how do you handle it?
I applied through an employee referral. The process took 2 weeks. I interviewed at H&M
Interview
It was a group interview. They asked us about fashion and what we know about H&M and it’s background. We also had a task in groups to come up with good answers to the questions given, we also had to present.