I applied online. The process took 3 weeks. I interviewed at H&M (Melbourne) in Jul 2018
Interview
Conducted as group interview; recruitment managers assess the level of your people skills through ice-breaker activities, group discussions, as well knowledge behind the company's history and values
Second component involves more customer service role-playing; interviewees are made to reenact a typical morning/opening shift at H&M in 20 minutes (this entails allocation of items, following 'manager's' orders behind merchandising of products, as well as engaging with make-believe customers)
Short and snappy. Very easy process and straightforward and very friendly. Phone call and in person interview with hiring manager. decided to decline because I had another offer at a different company.
The interview process was straightforward. I first completed a phone interview, followed by an in-person interview. The questions focused on my work experience, personal style, and how I would fit the role overall.
I interviewed at H&M (Bletchley, England) in Jul 2026
Interview
In the group interview, the people seemed very nervous and anxious throughout. We did some tasks, including answering questions that required presentation and picking clothes from the menswear for different vague scenarios.
Sales Associate applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 73% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Associate roles take an average of 10 days to get hired, when considering 321 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Associate according to 321 Glassdoor interviews include:
One on one interview: 28%
Phone interview: 19%
Background check: 12%
Group panel interview: 11%
Skills test: 10%
Presentation: 7%
Personality test: 5%
Drug test: 4%
IQ intelligence test: 3%
Other: 2%
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