You will meet with one of the managers on duty at H&M . They will take you to the second office to privately interview you. They will ask you a series of standard interview questions. You have a chance to ask your questions you might have. Then they will ask you to “walk the floor” which means you’ll go out the the sales floor and observe how sales associates interact with customers and just your overview of the functionality. They ask you what you’ve observed and then you wait for the hiring manager to call you for your over the phone interview, which they’ll ask their questions explain your position and ask for you availability etc.
Short and snappy. Very easy process and straightforward and very friendly. Phone call and in person interview with hiring manager. decided to decline because I had another offer at a different company.
The interview process was straightforward. I first completed a phone interview, followed by an in-person interview. The questions focused on my work experience, personal style, and how I would fit the role overall.
I interviewed at H&M (Bletchley, England) in Jul 2026
Interview
In the group interview, the people seemed very nervous and anxious throughout. We did some tasks, including answering questions that required presentation and picking clothes from the menswear for different vague scenarios.
Sales Associate applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 73% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Associate roles take an average of 10 days to get hired, when considering 321 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Associate according to 321 Glassdoor interviews include:
One on one interview: 28%
Phone interview: 19%
Background check: 12%
Group panel interview: 11%
Skills test: 10%
Presentation: 7%
Personality test: 5%
Drug test: 4%
IQ intelligence test: 3%
Other: 2%
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