I applied online. The process took 2 weeks. I interviewed at H&M (London, England) in Jul 2025
Interview
There’s a group interview where they get you into two small groups and you answer questions as a group. We did an icebreaker to start with and then they asked us why we want to work at H&M. They go through the companies values and ask how you could demonstrate those skills with customers or employees. Then they ask you what the best and worst part of working there would mean for you.
Interview questions [1]
Question 1
What excites you the most about working at H&M and what are you most worried about?
Short and snappy. Very easy process and straightforward and very friendly. Phone call and in person interview with hiring manager. decided to decline because I had another offer at a different company.
The interview process was straightforward. I first completed a phone interview, followed by an in-person interview. The questions focused on my work experience, personal style, and how I would fit the role overall.
I interviewed at H&M (Bletchley, England) in Jul 2026
Interview
In the group interview, the people seemed very nervous and anxious throughout. We did some tasks, including answering questions that required presentation and picking clothes from the menswear for different vague scenarios.
Sales Associate applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 73% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Associate roles take an average of 10 days to get hired, when considering 321 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Associate according to 321 Glassdoor interviews include:
One on one interview: 28%
Phone interview: 19%
Background check: 12%
Group panel interview: 11%
Skills test: 10%
Presentation: 7%
Personality test: 5%
Drug test: 4%
IQ intelligence test: 3%
Other: 2%
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