Hilton Management Development Program - U K interview questions

I applied online, first thing taking their fit for the program "test" on the Hilton platform. I had to answer some very generic questions mainly related to the personality and hospitality industry by filling in the fields and ticking the boxes followed by uploading my CV and motivation letter. Within a week I was contacted by someone from HR by Email and invited for a digital interview on HireView. This consisted of answering some questions (pretty usual for hospitality interviews). I recommend using the allowed practice questions as it can be quite awkward and uncomfortable talking to the camera by yourself and just answering some questions, rather than having a dialogue. Consequently I had received a 2nd email from the same lady, saying that my application is still considered and that I am invited to complete their online reasoning and personality assessment after which, if successful, I would be invited to meet wit the Senior Team at the assessment center in Luton, U.K. Within a couple of days I received another email from the same person saying that "...after very careful considerations, unfortunately my application did not succeed...". I sent an email to the HR person asking for feedback towards why I did not go further in the selection process but never got anything back.