I received a call from the HR about a week after I applied online. He is very interested in my experience and background. He helped to arranged an interview with the line manager of this job.
I went to their office for the interview, and the interview lasted about FIVE MINUTES....
The interviewer only cared about if I can code for websites. I told him that I built a website with Wordpress before. He answered that was just using templates. Well, there are a lot tools you can use to update a news release for your official websites too.
However I can tell he lost interest. He tried to be polite and said the "thank for my time" and "HR will follow up." I never heard anything back but I was not expecting either.
My understanding is having ideas about how to communicate the message, and how to generating leads is more important than code a webpage, which I probably capable of, or using a little help from a front-end engineer.