Overall really nice interviewers, made to final round and they said they went with someone else because they had a skill set they never mentioned in the posting nor interviews. Usually not an issue but this skill really had nothing to do with the role (I actually had a lot of experience in but didn't elaborate too much as it wasn't relevant to that convo/role) and arguably was a job in itself but I shortly found out they were creating that role so figured they thought they could just load the new person up with both jobs. Would go through the process again again for a more defined and senior role.