Upromise wants to grow its member base. As part of this, the company wants to migrate its strategy away from one that is primarily focused on the co-branded Upromise credit card to a new position in the market where the online loyalty program is of equal or greater importance to members and prospective members. Part of this includes expanding beyond “college savings” to encompass a wider array of life-event savings goals such as retirement, student loan pay down, home purchase , and others. You are tasked with leading this strategy. Core to this will be your ability to lead the team in developing focused experiences that tie together user personas, savings goals, messaging, and user acquisition sources that will allow us to grow as a “loyalty program first” platform. Please outline your approach, addressing the following key areas: Ideal Member Profile & Prioritization Value Proposition Product Roadmap & Prioritization needs Go-to-Market/ UA Strategy KPIs, Measurement, and Optimization