First with hr then hiring manager - 30 minutes each. Asked about background and more fashion/trend specific questions. Interviews were casual, but they had questions lined up to ask. Interview process was fine. I believe next steps would have been in person in the office and possibly a project.
Director applicants have rated the interview process at Reformation with 3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 100% positive. To compare, the company-average is 45.2% positive. This is according to Glassdoor user ratings.
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