If you have an interesting background and have worked for large companies in NY, LA, Seattle etc. Don’t bother. The interviewer was not polished, She seemed to be threatened by my extensive background, which she referred to as history and made a face. I think the brand is interesting but is still happy to be small and stay small and maybe some of the original people want to fight to keep their spot. If you want to grow bring people in that have a broader and more sophisticated background, and when they ask questions ask on how to grow the business, don’t just say this is how it’s done.