I submitted an application online and was asked for a phone interview in a few days' time. I had two phone interviews - one with HR and another with the hiring manager - as well as a case study. Overall, they were very friendly people who were trying to fill a new role with ambiguous expectations. All of their interview questions helped me to get a really good idea of their expectations for the role. They were very open about their shortcomings (really just for reasons of inexperience for such a new role), which was great. Ultimately I wasn't offered the position because, so they say, my experience wasn't quite on point with what they were looking for. However, I had an overall positive experience.