Setting up the interview is an interesting process. I applied in October and they contacted me in December for availability to set up a January interview. Depending on what region you are in, the interview can take place in your town or in another city. I'm guessing it depends on what location is available to them since my interview took place in hotel in a neighboring city.
Prior to the interview they send you a client profile and ask you to create a secret Pinterest board for items that you would send to this client. The profile will provide information on this client for you to generate some ideas on what they would wear. When you create your pin you need to select 5 pieces, 4 apparel items and 1 accessory (can't be shoes- I chose statement jewelry since they send that in a lot of their boxes and advertise it on their Pinterest board, but I should have gone with a bag since they seemed almost shocked by that choice - also have your board mimic the season your client's location is in). You are allowed to use any internet pictures you would like but I would suggest to make it similar to their organized style (as in pictures of strictly clothing items, no people in them so it doesn't seem cluttered - Polyvore is a good tool for finding items like this). Most likely your client profile will have a different body type and style from you, so I suggest you read up on some styling guides for different body shapes to make sure your pins mirror that type of detail and it will come in handy during the interview process.
For the interview you have to bring your laptop and copies of your resume, (they say 2, but 3 people interviewed me so I'm glad I had more copies). They will have you sign in through an IPad when you arrive and say they will help you connect to the internet. The internet didn't connect to the hotel's wifi when the regional contact gave me the password and information and it seemed like after that one shot she was just done. Luckily, I kept my Pinterest board on my laptop up just in case since life seems to work like that. Also, you are also given 15 minutes to create a stylist note to your client. There are tons of these available online if you google them and are simple. They have you watch a video on their IPad to fill you in on the company and then they ask you mainly customer service questions and give 'what would you do' scenarios. They will ask maybe 1 or 2 questions about your experience but since the position is pretty different from most jobs they don't delve into much, which means you have to really sell them on ways your experiences would complement this role. You will talk about you board and read your note to them, and they will ask some questions on your choices. They will have some clothing pieces set up that they will ask you to style in different ways and ask you to describe (What kind of style would you classify this top? How can you make an edgy outfit out of this? What kind of body types would this not be ideal for? etc). They provide a list of style terms to you during this but you can also find them on their website or Pinterest boards. After the styling they will let you ask them some questions but you have to remember the people who will be interviewing you are stylists and do not work at headquarters.
I honestly thought my interview went well, they even reiterated it in the email they sent me about the hiring decision. Heck, most people would think it went great since while I was styling the pieces they seemed very impressed and one even got up to clap. Even while I was still interviewing they kept mentioning how I would be a great fit for this position. So I was surprised when my email said my 'background didn't match what they were looking for at the time.' I don't know if thats a generic HR email that gets sent out or if they get a little personal, but thats what I received. I honestly think they prefer candidates with more retail experience since you are handling clothes (even if its digital), and when they asked me about retail (specifically clothing) I had to admit I didn't have much since they kept asking if ever worked in a department store, sold clothes, etc. That kinda throws me off though since I have a lot of customer service experience and had client satisfaction based jobs. Another odd thing is that the few questions they asked about my experience were rather weird since one of them kept focusing on a specific part of a job I had to the point it felt more like she wasn't interviewing me anymore but was seeking information for her own gain. Anyways, it happened and it is in the past so theres not much I can do. It seems like a really fun job opportunity, but definitely something to do on the side.