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    • Marketing Interview Interview

      May 23, 2024
      Anonymous Interview Candidate
      No offer
      Negative experience
      Average interview

      Application

      I applied online. The process took 1 week. I interviewed at Yotpo in May 2024

      Interview

      I have never left -- and wasn't planning on leaving -- a Glassdoor interview review until I saw the most recent marketing interview review and would like to point out a worrisome pattern with Yotpo's hiring process. My goal is to warn future candidates to not waste their time being tricked into providing uncompensated labor for the company. Please spend your time and energy finding a more respectful and honest company instead. I pulled out of the process after I received the 'Practical Exercise'. Luckily for me, I received and accepted an offer from another company and did not bother waste my time with Yotpo. I've included the prompts below, and please note, they removed the 30/60/90 exercise (the industry norm for a project) during the process. It is absurd to ask an applicant to draft creative as part of a project, especially one who has not been properly onboarded to the company's brand guidelines, including the value prop, messaging, and visual identity at the very least. (Please note: The recruiter was great to work with, and this review is by no means a reflection on the recruiter.)

      Interview questions [4]

      Question 1

      ● Task: Please review and analyze the provided data set below [redacted] from Yotpo's marketing dashboard to uncover insights, identify performance gaps, and spot growth opportunities in the marketing funnel. ● Deliverable: 2-4 slides summarizing your findings with visual aids (charts or graphs) to illustrate key points if needed.
      Answer question

      Question 2

      ● Task: Based on your data analysis, create a list of questions you wish to ask Sales and predict what the sales team might want to ask you. Provide reasonable answers, and explanations for both sets of questions. ● Deliverable: 2-4 slides detailing anticipated questions, answers, and rationale for each.
      Answer question

      Question 3

      ● Task: Develop an action plan to address the issues or leverage the opportunities you've identified through your analysis. Outline one campaign or action for each of the following: first 30, 60, and 90 days, including objectives, campaign strategies, and initial creative. Each phase should build upon the last, aiming for sustainable improvement and growth. ● Deliverable: 3-6 slides with the proposed initiatives and creative, including goals, and success metrics for each timeframe.
      Answer question

      Question 4

      ● Task: Identify the necessary internal and external resources to execute your 30/60/90 day plan effectively. List the departments, teams, tools, and any third-party services required, both from a budget and internal capacity standpoint. ● Deliverable: 2-4 slides with the resources needed with justifications for securing each resource.
      Answer question
      6

      Yotpo interviews FAQs

      • Candidates applying for Marketing Interview roles take an average of 7 days to get hired, when considering 1 user submitted interviews for this role. To compare, the hiring process at Yotpo overall takes an average of 23 days.
      • Common stages of the interview process at Yotpo as a Marketing Interview according to 1 Glassdoor interviews include:

        Group panel interview:  20%

        Skills test:  20%

        One on one interview:  20%

        Presentation:  20%

        Phone interview:  20%

      • Here are the most commonly searched roles for interview reports -

        1. Customer Success Manager(36) ;
        2. Account Executive(24) ;
        3. Customer Success Manager (CSM)(22) ;
        4. Full Stack Developer(16) ;
        5. Product Manager(16) ;
        6. Technical Support Engineer(14) ;
        7. Software Engineer(13) ;
        8. Sales(12) ;
        9. Senior Software Engineer(12) ;
      Marketing
      (8) ;
    • Sales Development Representative (SDR)(8) ;
    • Software Developer(6) ;
    • Manager(5) ;
    • Product Designer(5) ;
    • Account Manager(4) .
    • Jobs at Yotpo

      1 jobs in United States
      Growth Marketer (Ocean)
      Boston, MA
      ·
      $100K - $130K /yr
      (Employer provided)
      View job
      View all Marketing Interview Jobs