He failed to ask any real substantive questions.
Brand Assistant Interview Questions
1,332 brand assistant interview questions shared by candidates
OBJECTIVE OF THE SESSION Your objective for this session is to pitch one company from the Tourism industry with a music solution that would help them achieve their strategic objectives. Your offer has to be a SMP, and therefore should include: - Content - Marketing assets - Events and examples of activation mechanisms a) Transport company (Airline or Railway) Objective: increase customer loyalty and appeal of the existing program Target: Business & Premium customers, frequent travellers Additional details: - Existing loyalty program launched 2 years ago, currently including 700,000 members (40% active) - Dedicated page on their corporate website, with member account details and promotional information - Current reward scheme: points offer discounts on flights (no additional reward partners) - Current budget: 750k€ / year but not afraid to increase it to speed up member acquisition
Why are you passionate about brand?/why did you choose to pursue brand marketing as a career?
What drives you? Describe a time when a situation had a lot of ambiguity, how did you resolve it?
They had me present a strategy on opening two storefronts in Texas and Manhattan.
What are the top 3 things you're looking for in your career?
If you were a brand, which brand would you be and why? How do you deal with challenges at work? What is your weakness? What would you bring to this company?
What is the worst marketing campaign you've seen recently?
Asked a lot of questions about insights and how you would craft the strategy with those insights in mind.
focused on CPG and experience in data.
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