"When hiring a brand manager, a companies seek out candidates who have the marketing skills and creativity to improve public perception of a brand and increase sales and customer loyalty. The interviewer may ask situational questions where you have to explain marketing trends, think up solutions to a failing brand campaign, or devise new marketing strategies for a brand."
Started general: Tell us about your experience, why you're interested, etc. Then a few other questions like "If you were a tool in a toolbox, what would you be and why?" and "Tell us how you prioritize work when you're working on different projects." Final interview was "Tell me about your experience", "What experience do you have in marketing/branding", "What experience do you have in digital".
What do you know about daisy brand?
Why do you want to work at Irish Distillers?
Why do you want to work at Propeller?
Why should we hire you as opposed to someone else?
How would you start to plan out the brand and marketing strategy? What are some of the campaigns you are most proud of?
Most unexpected was, "what was your favorite character in a game?"
I was fed several theoretical case questions with no specific "right" answer.
(not verbatim) Why did you apply for the position in our company? What's the most successful project that you've ever had? What's the least pleasant thing you like to do at your job? Do you play our games?
What is your sales experience?
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