Consulting Internship Interview Questions

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Our client is a concrete producer from India with three customer segments and three different types of products. Identify the most profitable customer segment? What implication does this have on the client's marketing strategy? What should are strategy be considering our competitors and their strengths and weaknesses.
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Management Consulting Associate

Interviewed at Boston Consulting Group

4.2
Sep 25, 2011

Our client is a concrete producer from India with three customer segments and three different types of products. Identify the most profitable customer segment? What implication does this have on the client's marketing strategy? What should are strategy be considering our competitors and their strengths and weaknesses.

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