i was asked to explain the strategy i'd take to fix a customer acquisition problem. i wasn't told what the problem was and i wasn't told what type of strategy she was looking for (long term, short term, detailed w/ customer insights data, expansion of marketing channels, etc...). when i asked for qualification, i got a vague answer so i did my best to relate my answer to a past situation where i fixed a customer acquisition problem using a multi-channel / customer retention strategy.
Tell me more about your background and what you currently do.
How do you tackle any client pushback?
How would you communicate with corporate about updates to a campaign?
How do you manage conflict
If you received a job offer from our company and another, how would you decide to choose?
I had to write a lesson based on a short instructional video.
Q: Give me an example of how you used historical customer data to create a compelling campaign and what were the results?
They asked about every line on my resume.
What was a project you were passionate about
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