They asked for answers to prepared in relation to two of their company values - building trust and showing ownership. Questions such as: Tell us about a time when a customer was unhappy and you managed to change the outcome. How can you helped empower colleagues to deliver success?
What my experience was with outbound lead generation efforts, notably via media campaigns (list warming), and how I have worked to optimize pipeline management.
I was asked to make a serious assesment task related to the role. But not sure if they cared.
Past work experiences, examples of marketing tests that went well / didn't, how I pivoted
How does Appsflyer work on a technical level?
Tell me about your background. Tell me about a time where you had to collaborate with other teams. Tell me about a time where you had an unexpected change of plans with a project you were working on and how did you manage through it? What were the results?
What are some growth marketing channels you'd explore in this role?
Do you have experience with B2B Marketing?
walk me through your experience. tell me a time you drove an initiative to completion.
They provided me with context into their business such as what has been working for their sales team and where they feel stuck, and asked about how I would come in and bring them to the next level using experimentation and building systems.
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